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Lead generation is an important part of the call center functions.

Traditional methods of marketing can be ineffective and costly. For instance, advertising campaigns can reach a large amount of people, but often the people they reach are not interested in your services or are unlikely to make a purchase. For this reason, traditional advertising can have a very poor return on investment (ROI).

Additionally, retaining customers is more cost-effective than investing in new promotional activities in order to attract new customers.

Along with providing a positive experience on the first contact, call center executives also engage in follow-calls in order to monitor the experience of customers and solve any issues that might have arrived with regards to the product or services.